1. What is
SEO & why is it so important?
Ans.
In simple words, SEO or Search Engine Optimization denotes to any activity
performed for the improvement of Search Engine rankings of websites, products,
services or other content. It shows unpaid results which is also referred to as
“free”, “organic”, “natural” or “earned” results.
The
importance of SEO starts with the desire of the companies to gain more traffic
for their websites. The ranking over search engines matter because users pay
more heed to the first 5 searches on Google. Moreover, the users tend to trust
Google’s refined search results because they consider these searches to be more
authentic and specific.
2. What is a
Search Engine?
Ans.
A search engine is a web-based software system which is developed to search and
locate relevant information on the World Wide Web. Search engines generally
answer the queries entered by the users and give them a list of search results.
3. Name of a
few search engines.
Ans.
The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo
and Yandex.
4. Who are
the Founders of Google?
Ans.
The founders of Google are Larry Page and Sergey Brin.
5. In which
year was Google founded?
Ans.
Google was founded on 4th September, 1998.
6. What is
World Wide Web?
Ans.
The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in
the year 1989, is an information system of internet servers containing webpages
where specially formatted documents and resources, supported by Hypertext
Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs)
with other hypertext links.
7. What is a
Domain?
Ans.
On the internet, the domain is simply a part of the network address and acts as
a descriptor for websites. It includes email addresses, website addresses and
addresses of Internet Protocols such as SSH, IRC and FTP.
For
example, in www.mytasker.com, mytasker is the domain.
8. What is
domain extension?
Ans.
Domain extension refers to the notation found at the end of web addresses. The
extension is used to specify a country code or any web category. For example,
.edu is a domain extension to specify educational institution as the web
category.
9. What is a
website?
Ans.
A website contains a collection of web pages or formatted documents that can be
accessed over the Internet. Websites are generally identified with domain names
or web addresses.
For
example, if you type the web address www.mytasker.com over the internet, it
would take you to the home page of the actual website.
10. What is
a Web server?
Ans.
A web server is a computer program with an IP address and domain names that
display web pages to users when requested. Web server accepts and processes
requests sent via HTTP.
For
example, when you enter the URL ‘mytasker.com/blog’ over the web browser,
request is sent to the web servers which bear ‘mytasker.com’ as the domain
name.
11. What is
Web Hosting?
Ans.
Web hosting refers to any service providing space for websites over the
Internet. Web host enables your website to be viewed by others via modem or
network by making space over its server.
There
are different kinds of web hosting services available today which are used as
per the needs and requirements of the web developers.
12. What is
Crawling?
Ans.
Crawling or web crawling refers to an automated process through which search
engines filtrate web pages for proper indexing.
Web
crawlers go through web pages, look for relevant keywords, hyperlinks and
content, and bring information back to the web servers for indexing.
As
crawlers like Google Bots also go through other linked pages on websites,
companies build sitemaps for better accessibility and navigation.
13. What is
Indexing?
Ans.
Indexing starts when the crawling process gets over during a search. Google
uses crawling to collect pages relevant to the search queries, and creates
index that includes specific words, or search terms and their locations.
Search
engines answer queries of the users by looking up to the index and showing the
most appropriate pages.
14. What is
SERP?
Ans.
Search Engine Result Page or SERP refers to the page that is displayed when a
specific search query is entered over the search engine. Apart from showing a
list of results, SERP might also include advertisements.
What
is Google SERP
15. What is
organic result?
Ans.
Organic result in SEO denotes to the listing of the web pages that are most
relevant to the search query entered by the user. It is also referred to as
“free” or “natural” result. Getting a higher ranking in the organic result over
the search engines is the very purpose of SEO.
16. What are
paid results?
Ans.
Paid results in SEO mean the exact opposite of organic results. It generally
denotes to advertisements that are displayed above the organic results.
Several
website owners make payments to Google to display their websites for certain
search terms or keywords. Paid results show up when some user enters a search
query with those keywords.
17. “Google
Suggest” or “Autocomplete”
Ans.
Google Suggest is a part of the auto-complete function of Google search engine.
When any user enters a word or some letters over the search field, Google shows
many associated terms to him/her in a drop down menu. Such suggestions are a
collection of the most frequently search terms over the Google search engine.
For
example, as you start to type Photoshop tutorial for, you might see other
popular Photoshop tutorial related searches like “Photoshop tutorial for
beginners” or “Photoshop tutorial for photographers.”
Google
Suggest or Autocomplete
18. What is
On Page SEO?
Ans.
On page SEO refers to all the activities performed within the websites to get
higher ranking and more relevant traffic from the search engines.
On
page SEO is related to the optimization of the content as well as the HTML
source code of any web page. Some of its aspects include meta tags, title tags,
meta description and heading tags.
19. What is
Off Page SEO?
Ans.
Off page SEO relates to the other aspects that influence the search ranking of
websites on the Search Engine Result Page.
It
refers to the promotional activities, such as content marketing, social media
and link building performed outside the boundaries of any web page to improve
its search ranking.
20. What is
the definition of keyword?
Ans.
Keyword means any word serving as a key. Keyword in SEO refers to the key
phrases and words included in the web content which helps the users to find the
specific website by entering relevant search queries over the search engines.
21. What is
long tail keyword?
Ans.
Long tail keywords are phrases containing over 4+ words that make search
results highly specific.
Long
tail keyword in SEO
These
long phrases are used by smart SEO experts when they attempt to draw quality
traffic to their websites rather than having random traffic, and increase their
lead conversion rates.
Also,
long tail keywords are easy to rank compare to single word keyword.
22. What are
LSI keywords?
Ans.
LSI keywords or Latent Semantic Indexing are semantically associated with the
main keyword that users enter over the search engines.
How
to find LSI keywords?
Lets
say, you are writing about On Page SEO. Now, search for your keyword (On page
SEO) in Google and scroll down to the “Searches Related to…” area at the bottom
of the page:
LSI
keywords
With
the use of LSI keywords, that are linked with the main keywords in terms of
relevancy, search engines can identify the semantic structure of the keywords and
extract the hidden meaning of the text to bring the most appropriate results on
SERPs.
23. What are
Heading tags?
Ans.
In SEO, heading or header tags are used to separate the heading and sub-heading
of any content from the rest of the web page. There are 6 heading tags used in
SEO in a top down hierarchy.
Ranging
from h1 to h6, header tags bring coherence in content along with relevancy and
keyword consistency in the search results displayed on SERPs.
24. What is
Canonical URL?
Ans.
Canonical URLs relate to the concept of selecting the best URL for the web
pages that the visitors want to see. Also, known as canonical tags, these URLs
help in content syndication when multiple versions of a same page become
available over the Internet. Thus, it is used to resolve issues related to
content duplication.
For
example, most people would consider these the same urls:
www.example.com
example.com/
www.example.com/index.html
example.com/home.asp
But
technically all of these urls are different.
25. What is
Page Title?
Ans.
Page title, also known as title tag, is a phrase used for describing a web page
content. The title tag appears on the search result pages just above the URL
(see below) and also appears at the top of a browser.
Page
Title SEO
It
is one of the main components of SEO as it sums up the content of any page
accurately, and is generally optimized with keywords and other relevant
information for drawing higher traffic.
26. What is
the definition of URL?
Ans.
Uniform Resource Locator or URL acts as a generic term used to specify all
kinds of web addresses found on the web.
URLs
provide users with ways to identify and locate resources and documents on the
web. URLs contain internet protocols, IP address of the host and the domain
name along with other information.
27. What is
SEO friendly URL?
Ans.
SEO friendly URLs are used to optimize the structure and word usage in URLs so
that the process of indexing a website by search engines become improved.
SEO
techniques, such as putting keywords and having proper length and file
structure in the URLs, help in improving website ranking and enhancing website
navigation.
Search
engines (Google, Bing, Yahoo etc.) and users may have problems with complicated
URLs. Clean and simple URL helps users and search engines to understand a page
topic easily.
Google’s
Matt Cutts has stated that the first 3-5 words in a URL are given more weight.
So
try to make your URLs short and simple. And always include your target keyword
in your URL.
For
example, if your article is about Google Ranking Factors, your URL should be
like this:
SEO
friendly URL
28. What are
meta descriptions?
Ans.
Meta descriptions are also called HTML attributes which should provide an
accurate description of any web page content. These descriptions act as preview
snippets of the web pages over the SERP page.
Meta
Description Tag
Meta
descriptions, which should ideally be within 150 characters, enhance the
promotional value of the web pages, and can gain greater user click-throughs,
if performed correctly.
29. What are
backlinks?
Ans.
Backlinks are also called incoming links that help users to shift from one web
page to the other web pages. These links play an important part in SEO.
When
Google search engine views multiple quality backlinks to a page, it considers
the page to be more relevant to the search query, which helps in its indexing
process and improves its organic ranking on SERPs.
30. What is
a Do-Follow link?
Ans.
A Do-Follow Link, as the name suggests, allows Google link calculator called
PageRank to count all the inbound links from other web pages and websites as
link points.
The
higher the link juice or link points are, the greater would be the search
ranking of that web page, as these links make the web page appear very relevant
and popular to the Google search engines.
31. What is
a No-Follow link?
Ans.
A No-Follow link is exactly the opposite of a Do-Follow link as such the link
attributes do not allow the Google bots to follow them. These links cannot be
followed by robots; only humans can do it.
No-follow
link attributes are structured in the following manner:
<a
href=”http://www.example.com/” rel=”nofollow”>Link text</a>
32. What is
internal linking?
Ans.
Internal Linking is a process of providing hyperlinks on the web pages that
connect to the same domain. It is another way of directing the visitors from
one web page to another of the same website.
Internal
linking structure in SEO
They
help search engine spiders to crawl and index all the inner pages of a website/blog
easily and such links help in building information hierarchy while pushing up
the link juice level in any given website and allowing the visitors to navigate
the website pages properly.
33. What are
incoming links?
Ans.
Inbound Links, also known as incoming links or backlinks, refer to the
hyperlinks present on a third-party web page that directs users to your web
page only.
Inbound
links can be based on both text and graphics. However, textual inbound links
are more useful in drawing greater traffic and improving the PageRank level of
any webpage.
34. What is
an outgoing link?
Ans.
An outbound link is a hyperlink that points at a targeted or external domain
and is different from the links present on the Source domain. For example, if
you provide links of other third-party web pages on your website, those would
be external links to your site.
Outbound
links bear great importance in SEO as they provide your web pages with more
quality and value for the search engine ranking. Google search engine counts
outbound links as third-party votes which improve the ranking of your web page.
35. Why are
backlinks important in SEO?
Ans.
From the perspective of SEO, there is a difference between backlinks and
quality backlinks.
For
Google search, random backlinks do not offer any help. Google assesses the
quality of the backlinks present on a webpage with the relevancy found in the
content of both the web pages.
The
higher is the relevance between the original content and backlink content, the
greater becomes the quality of the backlinks.
Why
are backlinks important in SEO
Quality
backlinks bring more referral traffic to a website/blog, and most importantly
will improve the ranking of a webpage.
36. What are
the most important Google ranking factors?
Ans.
According to Andrey Lipattsev, the Search Quality Senior Strategist at Google,
the top 3 ranking factors affecting the search engine algorithm of Google are:
#1
Content
#2
Backlinks
#3
RankBrain
37. What is
robots.txt?
Ans.
Robots.txt is one way of telling the Search Engine Bots about the web pages on
your website which you do not want them to visit.
Robots.txt
is useful for preventing the indexation of the parts of any online content that
website owners do not want to display.
IF
you want to block all search engine
robots from crawling your website, just put the follow code:
User-agent:
*
Disallow:
/
IF
you want to block Google from crawling
your website, just put the follow code:
User-agent:
Googlebot
Disallow:
/
It
is important to decide the location of Robots.txt very carefully, or else
errors might occur while displaying the website.
38. What is
HTML Sitemap?
Ans.
An HTML sitemap comprises of one single HTML page that bears the links of all
the web pages of any specific website. This sitemap holds the foundation of all
web pages of any website.
HTML
sitemap contains all formatted text files and linking tags of any website. It
is particularly useful when you have a large website with multiple web pages,
because it helps you to improve the navigation of your website by listing all
the web pages in one place in a user-friendly manner.
39. What is
XML Sitemap
Ans.
XML or Extensible Markup Language is primarily created to facilitate the
functionality of the search engines.
A
good XML sitemap informs the search engines about the number of pages present
on a specific website, the frequency of their updates and the time of the last
modifications performed on them, which helps in proper indexing of the website
by the search engines.
40. How can
I see what pages are indexed in Google?
Ans.
There are two ways to see if the webpages of any specific website are indexed
by Google.
1)
One can check the Google Index Status of any specific website through Google
Webmaster tools. After adding the website on the dashboard and verifying the
ownership, clicking on the tab “Index status” would show the numbers of pages
indexed by Google.
Index
Status Google Webmaster Tools
2)
One can also perform a manual search on Google by typing on Google search bar
site:domainname.com, and the number of pages indexed would reflect on the SERP.
For
example:
Google
indexed
41. What are
doorway pages?
Ans.
Doorway Pages, also known as gateway pages, portal pages or entry pages, refer
to web pages or websites that are developed for higher ranking when specific
search queries are entered.
Such
pages give way to multiple web pages on the SERP which lead users to the same
web destination. These can also funnel the users to intermediate pages that
does not hold as much importance as the final webpage. Two common forms of
doorway pages are cloaking and redirecting pages.
42. What are
404 errors?
Ans.
404 errors are considered one of the most potential impediments in the way to
successful SEO. When a specific URL is renamed or becomes non-existent, any
links connecting to that URL would result in 404 errors.
404
error page
Interesting
thing is, Google does not penalize any website for 404 errors. However, if the
search engines consistently fail to crawl the internal links of any website,
the search ranking of that website is very likely to drop with low traffic.
43. What is
anchor text?
Ans.
Anchor text denotes to a visible hyperlinked text that can be clicked through.
Such hyperlinked texts link to different documents or locations available on
the web.
These
texts are often underlined and blue in color, but different colors might be
given with the changes in the HTML code.
SEO Anchor text
Anchor
text helps users to connect to diverse data that are relevant to the source
page or content. Anchor texts can be of different types such as keyword rich
anchor, generic anchors, branded anchors, image anchors etc.
SEO
best practices dictate that anchor text should be relevant to the page you’re
linking to, rather than generic text.
44. What is
Image Alt Text?
Ans.
Google Bots cannot process images on the web. Therefore, it makes use of the
alt attributes to understand what an image is all about.
The
Image Alt text is generally considered as the title of an image, which provides
a textual alternative to the web crawlers to index the web page bearing the
image.
Properly
phrased alt tags can increase the SEO ranking of your website’s images in
Google images search results, as they tend to add more value to the user
experience.
45. What is
Google Webmaster Tools/Google Search Console?
Ans.
It was on 20th May, 2015 that Google changed the name of Google Webmaster tools
to Google Search Console.
Google
Search Console provides free web services to the web masters by enabling them
to monitor and sustain the online presence of their specific websites.
Google-Search-Console
Google
Search Console helps the business owners, SEO experts, site administrators and
web developers to see the crawl errors, crawl stats, backlinks and malware with
a click of a button. .
46. What is
301 Redirect?
Ans.
301 redirect is considered as one of the most effective ways of performing
redirects on any website. When a web address has been changed permanently, it
is best to use 301 redirects which will redirect all the users to the new web
address.
With
this redirect, the search engine passes all the values associated with the old
website to the new website. Moreover, 301 redirect also pushes all the link
juice to the new web address that keeps the ranking of the website unaffected.
47. What is
Google Analytics?
Ans.
Launched in 2005 by Google, Google Analytics is one of the most empowering
analytical tool in SEO, which helps the web masters to track and monitor the
traffic on their websites.
It
is a freemium web service, which means that it provides certain basic services
free of charge while the premium services demand investment.
Google-Analytics-SEO
One
of the advantages of using Google Analytics is that it can be integrated with
other Google products such as Public Data Explorer, Google AdWords etc.
48. What is
Google PageRank?
Ans.
Google PageRank was a calculative software which determined the relevancy of
one web page based on the number of quality backlinks it contains.
In
other words, PageRank views backlinks as votes, which means if Page X links to
Page Y, Page Y is voted by Page X. The job of PageRank is to interpret both the
page content and find relevancy. The higher is the relevancy level, greater
importance is ascribed to a certain page by Google which positively affects the
organic result of that web page.
Note:
Currently Google doesn’t use PageRank to rank a webpage. Google’s John Mueller
said Google probably won’t update Toolbar PageRank in the future.
Google-Toolbar-PageRank-Finally-Officially-Dead
Sources:
Search Engine Roundtable, Search Engine Land.
49. What is
Domain Authority?
Ans.
Considered to be one of the most influential SEO factors, domain authority is a
key performance metric developed by Moz, which rates any website on a 1-100
scale.
The
greater your DA, the more likely your website to have strong traffic and high
ranking in Google.
You
can check domain authority of any website in Open Site Explorer.
Domain
Authority
This
metric effectively predicts the search ranking of any website in future, based
on the strength of the domain authority.
Domain
authority is evaluated to check the credibility of any website. Lots of high
quality and relevant backlinks help to increase Domain Authority.
50. What is
Search Engine Submission?
Ans.
Search engine submission refers to a specific activity of the web masters in
which a website is directly submitted to the search engine so that its online
recognition and visibility is increased.
In
other words, it is one way of informing the search engines about the existence
of any website, which is then indexed by the search engines and reflected on
the SERP page.
This
is also performed by the web developers and the SEO experts so that the search
engines reflect the most recent content of the website.
Is
search engine submission necessary?
The
simple answer is NO.
You
don’t need to submit your website to search engines. The majority of search
engines nowadays (Google, Bing and Yahoo) crawl and index pages by following
links.
51. What is
Directory Submission?
Ans.
Directory submission in SEO relates to the listing of any web address or site
with the relevant details over various web directories under a specific
category.
Directory
submission performs the same function as phone directory and increases the
popularity of websites with greater online exposure. Directory submission can
be both free of cost and paid.
Note:
Over the last few years, directories have changed – they are no longer good for
getting thousands of links to your site so you can game Google. Today,
directories are valuable when used carefully.
52. What is
Article submission?
Ans.
Article submission is considered a part of Off Page SEO optimization. Article
submission, which involves the presentation of articles to online article
directories like EzineArticles, GoArticles, ArticleTrader etc. with proper
anchor text for link building, is performed for the promotion of any website.
Even
though it enjoyed wide popularity as one of the very effective SEO techniques,
article directories lost its charm with Matt Cutts, Google’s webspam team head,
issuing a warning against its usage in 2014.
Matt
Cutts Don t Try To Build Links Through Article Directories
53. What is
Press Release submission?
Ans.
Press release submission involves writing press releases and submitting them to
effective and popular PR sites for building incoming links to any specific
website.
Online
press-releases remain in the database forever, which means that they could be
used anytime by anyone in need. It also enhances the online visibility of
websites in the future.
54. What are
Classified ads?
Ans.
A classified ad is a form of advertising which is particularly common in
newspapers, online and other periodicals which may be sold or distributed free
of charge.
Classified
advertisements are much cheaper than larger display advertisements used by
businesses, although display advertising is more widespread.
55. What is
Forum Posting?
Ans.
Forum posting is the act of engaging, interacting, and writing on a forum
thread by leaving a simple response to the thread or to a particular post by a
user on the same thread. Posting on popular forums is a powerful method of
engaging and interacting with new users, while driving prospective clients to
your website or business.
Example:
FileZilla Forums, WebmasterWorld…
56. What is
a Business directory?
Ans.
A business directory is a website or printed listing of information which lists
all businesses within some category. Businesses can be categorized by business,
location, activity, or size.
Business
may be compiled either manually or through an automated online search software.
57. What is
Social Bookmarking?
Ans.
Social bookmarking is a way for people to store, organize, search, and manage
“bookmarks” of the web pages. Users can save these links to the web pages that
they like or want to share, using a social bookmarking site to store these
links.
These
bookmarks are usually public, and can be viewed by other members of the site
where they are stored.
58. What is
Social Networking?
Ans.
Social networking is the practice of expanding the number of one’s business
and/or social contacts by making connections through individuals, often through
social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram
and Google+.
Social
Networking sites
59. What is
RSS Feed?
Ans.
RSS (Rich Site Summary) is a format for delivering regularly changing web
content. RSS feeds enable publishers to syndicate data automatically. A
standard XML file format ensures compatibility with many different
machines/programs.
RSS
feeds also benefit users who want to receive timely updates from their favorite
websites or to aggregate data from many sites.
60. What is
Guest posting?
Ans.
Guest posting is the process of creating content and publishing it on another
person’s website. Guest posting blogs allow to show author bio (writer) at the
top or bottom of an guest post.
Following
is an example of guest posting Author bio:
Guest
Posting for SEO
Blogs
are the most popular platform for guest posting. This is a great way to build
an online reputation, backlinks and for a company to get much needed
recognition.
61. What is
Blog commenting?
Ans.
Blog commenting is a popular online marketing strategy of leaving thoughtful
comments on a blog post, where an individual or a business should be able to
gain online presence.
Blog
commenting in SEO
Blog
comments can establish an individual or a business as a thought leader in a
particular industry, which may lead to new business opportunities and also a
link building tactic, since the comment links back to the page that was
submitted in the “Website” field.
62. What is
Google Algorithm?
Ans.
Google algorithm is a set of commands written for the purpose of feeding back
with search results relevant to the queries made.
Google
Algorithm in SEO
Google’s
algorithm does the work for you by searching out Web pages that contain the
keywords you used to search, then assigning a rank to each page based on
several factors, including how many times the keywords appear on the page,
quality of the page etc.
Google
uses numerous other criteria that change periodically to deliver more relevant
results.
63. What is
Google Panda?
Ans.
Google Panda was a change to Google’s search results ranking algorithm that was
first released in February 2011. The change aimed to lower the rank of
“low-quality sites” or “thin sites”, and return higher-quality sites near the
top of the search results.
Google
Panda was created to target sites that publish low quality content and penalize
them if possible.
64. What is
Google Penguin?
Ans.
Google launched the Penguin Update in April 2012 to better identify and regulate
websites that were considered spammy or overly-optimized.
The
Penguin targeted sites that manifested keyword stuffing as well as those that
practiced black-hat SEO. On the other hand, this algorithm rewarded the sites
that used white-hat SEO and that were of high quality in a generic sense.
65 What is
Google Hummingbird?
Ans.
Google Hummingbird is a search algorithm used by Google from August 30, 2013.
It was designed to embody the special characteristics of speed and precision.
One
of the significant advantages of Hummingbird is that Google was able to refresh
not just their index but their search engine as well. However, they also
retained important elements such as the search algorithms they previously
created.
66. What is
Mobilegeddon?
Ans.
Mobilegeddon is a name given by webmasters and web-developers to Google’s
algorithm update of April 21, 2015.
The
main effect of this update is to give priority to the web sites that display
well on smartphones and other mobile devices.
Individual
pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test
tool by Google.
Google
Mobile Friendly Test
Nice!
this page is mobile friendly…
67. What is
HTTPS/SSL Update?
Ans.
HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication
on the World Wide Web. It prevents eavesdroppers from seeing information that
visitors send or receive over the Internet.
Here
is an example of HTTPS domain:
What-is-HTTPS-SSL
HTTPS/SSL
is important for SEO.
Why?
Because,
Google is giving secure sites a ranking boost (slight).
68. What is
Google Pigeon Update?
Ans.
Google Pigeon is the code name given to one of Google’s local search algorithm
updates released on July 24, 2014.
Google
Pigeon SEO
It
aimed to increase the ranking of local listing in a search which also affects
the search results shown in Google Maps along with the regular Google search
results.
69. What is
Google Penalty?
Ans.
A Google Penalty is the negative effect on a website’s search rankings based on
the updates to Google’s search algorithms and/or manual review.
It
can be an unfortunate malfunction of an algorithm update or an intentional
penalization for various black-hat SEO techniques.
70. What are
Google Sitelinks?
Ans.
Google Sitelinks are the sub-listings that will sometimes show under the first
listing on the first page of Google search results.
These
are hyperlinks to website sub-pages that appear under specific Google listings
to help users navigate the site.
Google
Sitelinks
These
are automatically added by Google using its algorithms. Page content, Site
structure, Internal links and user behavior may be responsible for these.
71. What is
Google Knowledge Graph?
Ans.
The Knowledge Graph is a knowledge base utilized by Google to improve its
search engine’s results with semantic-search information gathered from a wide
variety of sources.
Google
Knowledge Graph
Google
Knowledge Graph ensures a visually appealing and intuitive graphical
presentation of information related to queries.
It
organizes data for presentation around what it calls entities, which include
individuals, places, organizations, sports teams, works of art, movies, etc.
72. What is
Google My Business?
Ans.
Google My Business is a free and easy-to-use tool for businesses, brands,
artists, and organizations to manage their online presence across Google,
including Search and Maps. By verifying and editing your business information,
you can both help customers find you and tell them the story of your business.
Google
My Business page
In
addition to providing the information for your Local Search listing, the Google
My Business page connects you to your Google+ Page, Google Analytics, and
Adwords Express.
Its
uses includes:
Updating
business information
Adding
photos of your business
Connecting
directly with customers
Monitoring
and responding to Google reviews
Managing
information
73.
Definition of SEO Audit
Ans.
An SEO Audit is a health check for your website which involves looking at the
technical infrastructure of your website to optimize Search Engine visibility,
usability and conversion.
You
can identify problematic areas that need improvement to create an action plan
while a good SEO audit keeps your website up-to-date with the latest
developments in search marketing.
74. Popular
SEO Blogs to follow
Ans.
Search Engine Land, Search Engine Journal, Search Engine Watch, Content
Marketing Institute, Moz, KISSmetrics, HubSpot etc.
75. What is
AMP
Ans.
AMP or Accelerated Mobile Pages is an open-source coding standard for
publishers to be able to load their sites quickly on mobile since mobile
responsiveness could be unimpressive and slow compared to the desktop resources
which are heavy and plenty.
76. Name of
a few Popular SEO Tools
Ans.
The names of a few SEO tools are Google Webmaster Tools, Google Analytics,
Google Keyword Planner, Buzzsumo, Bing Webmaster Tools, SEMRush, Check My Links
etc.
77. What is
cloaking?
Ans.
Cloaking is a technique used to deliver the content on a Web page to a search
engine in a way that is different to what the user was looking for.
The
purpose of cloaking is to boost a website’s search engine rank on certain
keywords. Cloaking takes a user to the other sites than what he or she expects
by disguising those sites’ true content.
78. What is
keyword density?
Ans.
Keyword density is the percentage of times a keyword or phrase appears on a web
page. Keyword density can be used as a for determining whether a web page is
relevant to a specified keyword or keyword phrase. The percentage is always in
comparison to the total number of words on the webpage.
79. What is
keyword frequency?
Ans.
Keyword frequency is the number of times a keyword or phrase appears on a
single Web page.
80. What is
Google sandbox?
Ans.
Google Sandbox is a filter placed on new websites as a result of which, a site
does not receive good rankings for its most important keywords or phrases. Even
with good content, a site is may still significantly affected by the Sandbox
effect.
A
site is sandboxed when it is new and does not rank for the keyword phrases that
are not incredibly competitive in Google.
81. What is
Disavow tool?
Ans.
Google’s link disavowal tool allows publishers to inform Google that they don’t
want certain links from external sites to be considered as part of Google’s
system of counting links to rank websites.
What
is Disavow tool
So,
you may ask Google to remove certain URLs or domains as a ranking factor in the
indexing of your site by creating a .txt file with a list of these domains or
URLs and sending it to Google.
82. What is
Google Fetch?
Ans.
Fetch is a Google tool which enables you to test how Google renders a URL on
your site. You can use Google Fetch to see whether Googlebot can access a page
on your site, how it renders the page, and whether any page resources are
blocked to Googlebot.
Fetch
as Google
This
tool can be effectively used for the following purposes:
Troubleshooting
webpages to improve the performance in SEO.
Submitting
pages for indexing whenever the content is changed significantly.
Finding
out the pages affected by any malware attack.
83. How do
you separate words in URL?
Ans.
You should use hyphens to separate words in URL.
Here
is an example:
hyphens
to separate words in URL
84. What is
Google Dance?
Ans.
Google Dance is an outdated slang term used to describe the time period when
Google rebuilds its rankings, and as a result of this rebuilding, the rankings
order of Websites on Google’s SERP may fluctuate repeatedly.
The
results fluctuate widely within a 3 to 5 days period. Googlebot revisits every
website, figures out how many sites link to it, and how many it links out to,
and how valuable these links are.
85. What is
Google’s Rich Answer Box?
Ans.
A rich answer is any attempt by Google to answer the searcher’s query in search
results in a way not requiring a click through to a website.
Google
Rich Answer Box
Rich
answers come in many forms which can be recipes, sports scores, stock graphs,
calculators, sliders, text-based answers, numbered step by-step directions,
maps, and much more.
The
forms of rich answers:
Answers
provided by Google
Basic
Snippets
Featured
Snippets
86. What is
ccTLD?
Ans.
It’s country code top-level domains.
87. What is
Black Hat SEO?
Ans.
It is the use of aggressive SEO strategies, techniques and tactics that focus
only on the search engines and usually do not obey search engines guidelines.
88. Name a
few Black Hat SEO techniques
Ans.
A few black hat SEO techniques are:
Link
Farming
Hidden
text
Gateway
or Doorway pages
Cloaking
Keyword
Stuffing
89. What is
the meaning of competitive analysis?
Ans.
A competitive analysis is a critical part of your company marketing plan. This
analysis in marketing and strategic management is an assessment of the
strengths and weaknesses of the current and potential competitors.
This
analysis provides both an offensive and defensive strategic context to identify
opportunities and threats.
90. What is
contextual backlink?
Ans.
Contextual backlinks are links to external websites that are placed within the
main or primary content of a web page.
Here
is an example of a contextual backlink:
contextual
backlink is SEO
Contextual
backlinks are much more powerful than any other backlinks. Also, this type of
backlinks is very hard to get.
91. What
does it mean by “repeat the search with the omitted results included”?
Ans.
This means that Google considers the page to be of low quality content/
duplicate content/with an algorithmic penalty. Duplication of the same
content/page is another reason behind this.
92. What is
Duplicate content?
Ans.
Duplicate content, as the name suggests, generally refers to the substantial
parts of content within or across domains that are either identical or
appreciably similar.
93. What is
CTR and how to boost it?
Ans.
The click through rate is measured by dividing the number of times a link appears
on a search engine results page by the number of times it is actually clicked
on by a visitor.
A
high organic CTR in Google or any search engine means you get more traffic.
The
ways to boost CTR are:
Write
Better Headline and make it interesting
Write
outstanding meta description
Put
Your Main Keyword in Your Display URL
Easy
right?
94. What is
bounce rate?
Ans.
Bounce rate is the number of visitors which a site receives only for them to
leave the site after viewing only one page. It represents the percentage of
visitors who enter the site and then leave or “bounce” rather than continuing
on to view the other pages within the same site.
95. What is
Pogo-Sticking?
Ans.
Pogo-sticking is defined as going back and forth from a search engine results
page (SERP) to an individual search result destination site.
This
means that when the searcher clicks on a link on a SERP, sees that it’s not
what he/she is looking for, immediately leaves by hitting the back button.
SEO
Pogo sticking
Google
doesn’t like pogo-sticking at all. The reason why is very obvious: when users
repeatedly visit your page, but don’t stick around to read what you’ve written,
it becomes apparent that the page doesn’t really satisfy the users.
96.
Differences between bounce rate and pogo sticking.
Ans.
The difference between bounce rate and pogo sticking is:
Bounce
rate: A high bounce rate isn’t always bad, as it can mean that while the
visitor didn’t travel deeper into a site, he spent some time on the page and
got an answer to his question. He may have saved the URL or may come back
later, but since he didn’t spend more time reading the content , the activity
is considered a bounce.
Pogo
sticking: Pogo sticking occurs when a user performs a search, clicks on a
result, very quickly clicks back to the search result page, and clicks on a
different result. This type of behavior is a direct result of immediate
dissatisfaction in the search result. This always has a negative aspect to it.
In
simple words, pogo-sticking has to do with search engine traffic, while bounce
rate is tied to all traffic sources including search.
97. What is
Alexa Rank in SEO?
Ans.
Alexa.com is a website that ranks websites based on traffic, so in terms of
SEO, moving up or down the ranks of Alexa is indicative of how effective your
SEO campaign has been.
Alexa
Rank in SEO
The
rank is calculated using a combination of the estimated average daily unique
visitors to the site and the estimated number of page views on the site over
the past 3 months. The site with the highest combination of unique visitors and
page views is ranked as #1.
98. What is
goal in Google analytics?
Ans.
Google Analytics is a web analytics service offered by Google that tracks and
reports website traffic. The goal is to make sure that users can review online
campaigns by tracking page quality and conversions essentially to improve lead
generation on their websites.
According
to Google: Goals measure how well your site or app fulfills your target
objectives. A goal represents a completed activity, called a conversion, that
contributes to the success of your business.
99. What is
funnel in Google analytics?
Ans.
A funnel is useful when you are looking to track the pages your visitors land
on as well as the path that visitors use to land into the page. These are
defined as funnels, as you’re setting up a pathway to track if the visitors
walked the same pathway.
Funnels
will restrict the amount of completed goals to only those who follow through
the entire pathway.
100: What is
Google trends?
Ans.
Google Trends is a public web facility of Google Inc., that shows how often a
particular search-term is entered or used to search, relative to the total
search-volume across various regions and languages in the world.
The
Google Trends tool uses real-time search data to help you gauge consumer search
behaviors over time.
Most
important of all, Google Trends shows you high-volume trending search terms in
your niche.
Like
this:
Google
Trends SEO
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