“To
be or not to be”, is a poetic dilemma that everyone goes through at some point
in life. This dilemma is prevalent in many young minds of our country. In a
country that is obviously biased and narrow-minded when it comes to career
choices, every student is mired with countless doubts and trepidation about
their career path. However, some minds are fighting a bigger battle.
Every
choice you make has its own set of challenges. However, a large portion of the
young population has difficulties in making a choice in the first place. If you
belong to this group, keep reading. If you are a person bubbling with
creativity and crave to create something new every waking moment, move to the
next line. If your strong suit is art and
creativity, be it writing, fine arts, theater etc, the obvious choice is
pursuing art in its purest form. As noble and wonderful as it sounds, the
practical hurdles you face while pursuing an art are endless.
As
you grow older, you will meet with the hard-hitting reality that you cannot
compromise financial stability for your artistic pursuits. It might seem unfair
that you have to choose between a high paying job that you have no interest in
and scrambling for money on your journey to become an artistic genius. This is
where you are wrong. What if there is a middle ground where you can have a
steady job that demands you to be creative every day? Yes, we are talking about
Digital Marketing, the shining beacon of hope that exploits your creativity and
awards you with benefits that a 9-5 job has to offer.
Digital
Marketing has become the next big thing with almost every product/service
taking the digital route to advertise their product. With this industry
reaching new heights every day, there is a demand for innumerable intelligent
and creative minds. If you think you fit the bill, here are five reasons why
you have to cement your career in Digital Marketing.
1.Fuels
your Creativity:
If
writing lines and lines of programme is your worst nightmare and if you cannot
imagine doing something mundane and meticulous, Digital Marketing is your
saviour. With surfeit of content and creative material posted online every day,
digital marketing agencies are in dire need of people who can think out of the
box and whip out innovative material in a moment’s notice. My job is too boring
and robotic, said no digital marketer ever.
2.
A place for everyone:
A
digital marketing agency consists of an assortment of people ranging from
Business development executives, content writers to graphic designers. Are you
a voracious reader who is instilled with an undying passion for writing? Get on
board as a content writer! Are you a social media addict who garners hundreds
of likes with a perfect selfie, an eye- catching filter and a captivating
caption? Time to become a social media strategist! If your strong suit is art,
photoshop and a whole lot of creativity, get ready to become a graphic
designer. Apart from these titles, digital marketing is a well-rounded industry
that requires a mixture of skill sets. This makes Digital Marketing a sector
that is truly inclusive of a varied range of talent and specialties.
3.
Be a part of the digital revolution:
We
live in an era where Digital Marketing has revolutionized marketing and advertising.
It has managed to uproot traditional marketing strategies and conquer the
world. With more and more brands looking up to Social Media and SEO to propel
their product into the success wave, Digital Marketing is officially the next
big thing. With an increase in demand for digital marketing services, there
comes a wave of opportunities knocking your feet. Make sure to grab these
opportunities at the right time and climb up the success ladder.
4.
Digital Marketing is here to stay:
Men
may come and men may go, but marketing stays on forever. There has never been a
point in history where marketing or branding went out of business. As long as
there are people consuming products, there will be a need for advertising and
marketing. With this field skyrocketing to unimaginable levels and an
unquenchable thirst of brands to create an identity for themselves, Digital
Marketing has also emerged to become one of the high paying sectors of the
country. Whoever said creative professions do not pay well!
5.
Eat. Play. Work. Repeat:
You
spend most of the day in your workplace and it is important to be in a
propitious environment that can catalyze your creative juices and help you
achieve the best possible results. Most of the digital marketing agencies in
India strive to maintain a casual work culture with flexible timings, super
friendly superiors, informal dress code, numerous team outings and loads of
food at all times. When work seems like play, you will never get tired.
To
all the confused minds out there, Digital Marketing is an extensive field with
endless opportunities and countless advantages! The great thing about this line
of profession is that you do not need a degree or pre- requisite knowledge to
make a career out of it. All you need is a hint of ambition, a good amount of
creativity and the capacity to learn and think differently! If you can relate
to the above said points, you know what you are going to do in life!
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