#1 Page
Titles
Your page title (meta-title) plays an
essential role in your SEO strategy. Your page and posts both should have
appropriate and unique titles. It should include the main keywords of your
page. The more optimized and attractive it will look the more number of clicks
you are likely to get. And, more number of clicks your post gets, the higher it
will rank on SERP (Search Engine Result Page).
You should not repeat the same keyword again
in your title tag as it hampers your ranking. A Page title which contains the
central idea of your content always works in your interest. It is also
recommended to keep the length of the title under 70 characters.
#2 Meta Descriptions
Meta descriptions are displayed on SERPs and
help you attract the searcher to visit your site. They are basically snippet of
information present below the link of your search result. It describes the
content that your page contains.
With the help of an effective Meta
description you can convince the searcher to click on your website. Most of the
marketers neglect to focus on this but it can help you bring potential traffic.
It should also contain targeted and relevant keywords.
#3 Meta Tags
These are the html keywords that don’t appear
on the Search Engine Result Page (SERP) but only in the code of your page. They
are not visible to the readers like Meta description. Your Meta tags should
include all the suitable keywords related to your content.
Search rankings read your Meta tags to know
that what your page is all about and rank it accordingly. You can greatly
improve your site’s ranking by researching well for keywords to be used in Meta
tags.
#4 URL Structure
The URL Structure is an important factor of
On-Page SEO. It is highly recommended to use search engine friendly URLs for
providing better crawling experience to users. Those which include targeted
keywords and are well-optimized perform better. Shorten URLs always work better
as it makes brand recalling easy.
Points which should be considered in URL
Structure are as follows
Permanent Links: unique URL for each page
User Sitemap: contains structure of your
website
Special characters should be avoided; it
should only contain alphabets and words. A well-optimized URL structure is
supported by most of the web browsers and prompts user to click on it.
#5 Images SEO
Images are important to grab the attention of
visitors. The website traffic can be effectively improved with the help of
visual appeal. To optimize images for SEO you must include Descriptions and Alt
Text in it.
Inserting images with proper Alt Text
compliments to the information you have provided. Such images include title and
these titles are considered the same way like page titles. Large images slow
down the speed of your site, so you should use compressed images increase user
engagement.
#6 Heading Tags
The content you write should be in small
paragraphs and sections. And, the tags given to these headings are called H1,
H2 and H3 etc. Breaking your content helps you rank your website higher on
SERP.
It also becomes easier for people to read
when information is presented in the form of short sections.
#7Quality Content
Last but not the least, as content is still
the king. The most important aspect of SEO is that you should have quality
content. You should provide value to readers with your engaging content. When
readers spend more time on your blog your bounce rate increase and so do your
ranking.
A well-researched informative article always
appeals to the readers and helps your website to climb the ladder of ranking.
So, if you want your visitors to knock on
your doorstep, then optimizing your site as per On-Page SEO is must.
Incorporate the above mentioned factors to rank higher on Search Engine Results
Page and increase the relevancy.
#8 Create schema in your website
Schema markup is code (semantic vocabulary)
that you put on your website to help the search engines return more informative
results for users. If you’ve ever used rich snippets, you’ll understand exactly
what schema markup is all about.
Here’s an example of a local business that
has markup on its event schedule page. The SERP entry looks like this:
#9 Remove bad web links
Dead hyperlinks on websites are not just
annoying – their existence may cause some real damage to your online business
as well as to your reputation in the Internet!
Because of
that a web-site may:
Lose some of the existing customer base
(current users sooner or later will get frustrated enough to never come back)
Get problems with getting new customers
(because of the dead weblinks people simply won't be finding things/pages they
are looking for).
Damage your reputation online (most of online
customers consider stale hyperlinks as demonstration of no respect to them from
the site's owners)
Have negative impact on your website's
ratings with major Search Engines like Google, Yahoo, Bing etc
All that presents issue so serious that
people sometimes say the "link rot problem" (or linkrot) referring to
it: as you may already know "rotten" weblink is just another name for
the same "dead URL" situation.
Webpage Speed Matters to Visitors
While page speed is important to Google and
for your rankings, it does also impact your user experience. And it is not a
secret that a positive user experience often leads to better conversions.
A fast website creates a good user experience
in many different ways:
if you sell a product, having fast pages will
help your visitors quickly understand what you have to offer and complete your
order forms.
if you generate revenues thanks to
advertising on your content, a fast website will ease your visitors to navigate
from page to page and will increase your total of page views per user.
Actually, page speed relies on different
elements. But for some types of websites, like ecommerce ones, page speed
should be your top priority as a bad one could cost you a lot. For instance, Wal-Mart
found out they were the fastest retail website compared to sites like Amazon or
eBay. They decided to increase even more their speed performances and it
results that:
‘For every 1 second of improvement they
experienced up to a 2% increase in conversions
For every 100 ms of improvement, they grew
incremental revenue by up to 1%’ (source)
Thus, a small decrease can result in
significant loss of conversion rate as people will be more likely to abandon
their shipping or exit your website.
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