Learn how to do
website SEO analysis or SEO Audit by following website analysis process.
Step 1 –
Google Analytics & Webmaster Code
This is the most
important step of SEO website analysis. Add or create google analytics code and
webmasters code to track the traffic, audience and acquisition details. Google
Analytics is essential for tracking the traffic from different channels and
know how the audience is connected with web pages of your site. Also,
helpful in tracking conversions to the site. Google webmasters are essential to
analyze all technical details like crawl errors, broken links, web spam,
removing unnecessary URLs, checking robots etc. Also, check Google Analytics guide for
more information.
Step 2 –
Robots.txt
Create or update
robots.txt file and submit the sitemap to it.Your Robots.txt file tells
the search engines which pages to access and index on your website on which
pages not to. A sitemap is used to give robots a list of pages that it is
welcome to visit. By submitting the sitemap you can (hopefully) increase the
number of pages that it indexes.
Step 3 – HTML
& XML Sitemap
Sitemaps offer the
opportunity to inform search engines immediately about any changes on your
site. Of course, you cannot expect that search engines will rush right away to
index your changed pages but certainly the changes will be indexed faster,
compared to when you don’t have a sitemap.
Step 4 – URL
Canonicalization
Check whether
the website is opening from www or non-www or both. If both then select
the preferred domain of the website and also select it in Google webmasters.
301 redirect is essential to implement between the http:// and the http://www
versions of your website. If you don’t, all the inbound links that point to
http://www.example.com won’t pass authority over to http://example.com and vice
versa.
Step 5 – Rectify
Broken Links
Broken link is
basically a page not found an error. It is essential to rectify it because of
the following reasons-
It creates frustration for the user.
Gives an impression that you are not monitoring or checking
the website regularly.
It can harm an authority.
Affects your website conversion if it’s on a sales page.
Hurt your SEO and page rankings.
Step 6 –
Speed Test
Your page should be
loaded in 5- 7 seconds for good user experience. Check this with GT matrix
tool.
Step – 7-
Mobile friendly Version
Mobile users are
increasing day by day and having a mobile friendly website is not only good for
users but it is also one of the ranking factors Google considers. Install WP
touch WordPress mobile plug-in to make your website mobile friendly.
Step
– 8 – Keyword Research
Keyword
is the main activity on which website SEO analysis depends so learn this
through keyword research guide.
Step
9 – Meta Tags
It
includes title optimization and description optimization. Optimizing the title
helps in ranking the website whereas optimizing description helps in increasing
the CTR (click through rate) of the website.
Step
10 – Competitor Analysis
It
is a very important step of SEO audit to regularly keep an eye on your
competitors as it helps in adding missing service or product pages, enhancement
additions, trending article topics, keywords, back links etc.
Step
11 – Enhancement Related Suggestions
It
is very important to add features that create a good user experience. Check the
competitor’s website and analyze the add-on features that can be added to the
website.
Step
12 – Off-page Optimization/ Link building
Check
the domain authority, citation flow, page authority and start link building to
maintain the keyword rankings on high authority and high traffic related
websites.
Also,
check how to do website SEO analysis through this info graphic. So you will get
a quick summary of above steps.
Tools
require for SEO Audit
1.
Screaming Frog Spider
2.
SEM Rush
3.
Similar Web
4.
SEO Quake
5.
Google Keyword Planner
6.
Gooogle Analytics
7.
Google Search Console
8.
Google Page Speed Test/ GT Matrix speed test
9.
Mobile-Friendly Test by Google
10
Yoast SEO Plugin
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