What is
email marketing? What are the types of email marketing?
Email marketing is directly marketing by
using electronic mail as the communication medium for commercial marketing or
advertising to a group of people at a time. This internet marketing strategy
generally works by using emails to send ads, request business or solicit sales
or donations and any form of email communication that is meant to built
customer interest, loyalty and increasing the current customer base. It
basically aims at encouraging ‘repeat businesses.
What aspects
of the internet does internet marketing encompass?
Internet marketing doesn’t only mean
marketing on the internet. It has a broad scope as it also includes marketing
done via e-mail and wireless media. Digital customer data and electronic
customer relationship management systems (ECRM) are often grouped together
under internet marketing. It encompasses also the creative and technical
aspects of the internet like design, development, advertising and sales. It
also refers to the placement of media along the various different stages of the
customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads, email marketing, mobile advertising and Web 2.0
strategies.
What is SEO?
SEO stands for search engine optimization and
is a part of internet marketing. SEO is a method by which the visibility of a
website or a web page is increased on search engine. It is done to increase the
visits on the site as more frequently and high the website appears on a search
engine, more will be the visitors visiting it. SEO is the study of how the
search engines operate and how it can be used to increase visibility of a
website or a web page. SEO involves the following practices
Ø Editing the
content and the associated HTML coding.
Ø Optimizing
the keywords strength in the content.
Ø Assigning
relevant and keyword specific title tags and other Meta tags.
Ø Increasing
the number of back links and inbound links.
List and briefly explain the types of email
marketing strategies
The following are the various types of email
marketing techniques:
a. Email
newsletters: They are direct emails sent out to a list of subscribers or
customers on a regular basis. They may be sent out daily, weekly, monthly,
quarterly or even annually. They primarily aim at building and strengthening the
customer relationship with the company.
b.
Traditional emails: They are triggered transactional messages sent out based on a
customer’s action with a company. They include dropped basket messages,
purchase or order confirmation emails and email receipts. They primarily aim at
conveying and confirming the actions that triggered it. These days many email
newsletter software vendors provide transactional email support which gives
companies the ability to include promotional messages or advertisements within
the body of the transactional emails. Some software vendors even offer
specialized email marketing services such as providing targeted and
personalized transactional email messages and running specific marketing
campaigns such as customer referral programs which thereby enhances the
vendor’s or website owner’s online marketing strategy.
c. Direct
mails:
This email marketing strategy includes sending an email solely for the purpose
of communicating a promotional message, such as announcement of a special offer
or catalogs of products. Companies generally maintain a list of customers or
potential customers or even hire a list of email addresses from service
companies to send direct mails to.
What are the
advantages of internet marketing?
The advantages of internet marketing are as
follows:
1. Large audience.
2. Inexpensive.
3. Availability of various options making it
convenient for the customer to research through products and services available
and then make a purchase.
4. Statistics can be measured more easily due
to availability of various tools.
5. Various advertising methods available such
as:
- Pay per click
- Pay per impression
- Pay per play
- Pay per action
6. Trends of e marketing and their results
can be studied easily.
What are the
limitations of internet marketing?
The limitations of internet marketing are as
follows:
1. As the products and services offered are
not tangible they can not be touched, tasted or smelled before purchasing.
2. The quality and authentication of the
product and services offered online cannot be confirmed and thus uncertainty
always persists.
3. Product seen online at times differs from
what is finally delivered.
4. As the products are delivered by carriers
there is a huge dependency on courier companies which might delay the delivery
or lead to product damage while transaction.
5. To purchase product online personal
details need to be entered such as card details and personal information which
are vulnerable to leaks.
What is pay per click? Which internet
marketing model does it follow?
‘Pay per click’, also known as ‘cost per
click’ is a form of internet advertising which is used for directing traffic to
websites. In this advertisers pay the site owners or publishers for the ads being
viewed or click. Pay per click introduces a simple strategy of marketing in
which an advertiser pays the website for publishing his advertisement and
getting people to view it by clicking it, the more the views are for the
advertisement, better is the revenue generated by the website from
advertisement. Generally ‘pay per click’ is used by advertisers on keyword
phrases relevant to their target markets. Content sites generally charge a
fixed amount per click rather than using a bidding system. ‘Pay per click’
advertisements are commonly displayed on websites and search engine results.
‘Pay per click’ is an approach that differs from the ‘pay per impression’
methods used in television and newspaper advertising.
What are the advantages and disadvantages of email
marketing?
Advantages
of email marketing are:
1. Large audience.
2. Internet users check emails on regular
basis.
3. Return of investment generated can be huge
if email marketing is planned the right way.
4. Email is the most basic and popular service
of internet and thus most people are familiar with it.
Disadvantages
of email marketing are:
1. Filtering cause’s large number of emails
to be rendered undelivered.
2. Spamming in emails may lead to legal
action against internet marketers.
3. Needs to be planned very carefully as very
minute factors may lead to an email being rendered undelivered or filtered out.
What is internet marketing? By what other
names is it known?
Marketing of products and services over the
internet is known as internet marketing. It is also known by the following
names:
Ø Web
marketing
Ø Online
marketing
Ø Webvertising
Ø E-marketing
List the various types of internet marketing.
The various types of internet marketing
include:
Ø Display
advertising
Ø Search engine
marketing
Ø Search
engine optimization
Ø Social media
marketing
Ø Email
marketing
Ø Referral
marketing
Ø Affiliate
marketing
Ø Inbound
marketing
How can a
product be sold more effectively online?
Following are steps that can be taken to make
sales more effective online :
1. Define the objective of creating the
product.
2. Make clear what problem and needs does
your product caters.
3. Explain the problem and the pain points
faced by people.
4. Present the solution and how the product
will fulfill it.
5. Layout features and benefits.
6. Provide guarantee wherever you can to make
the customer feel secure.
What should
be kept in mind when drafting an email for marketing?
Following things should be kept in mind when
drafting an email for marketing purposes:
1. Use an effective subject.
2. Make sure the email does not go into spam.
To ensure this make sure the email does not have too many links and restricted
words which lead to mail ending up as spam.
3. Keep the email body crisp and up to the
mark.
4. Make your point and do not drift away from
it.
5. Avoid any form of grammatical mistakes.
6. Reiterate at least once.
What is CRM?
CRM stands for Customer relationship
management. It is a process which companies use for client interaction. It
involves business processes like sales, customer support and marketing. The
main objective of CRM is not only to retain old clients but also to search and
attract newer ones. Organizations also use software for the same but the major
issue is that an interface used in CRM is not user friendly which leads them to
choose some other options. The objective of CRM in marketing perspective is to
keep track of emails and social media.
How can Page
URL be made more apt for optimization?
Page URL can be made more apt by following
these simple guidelines
1. Describe
Your Content
Page URL should be so descriptive that by
looking at the URL, user should get an idea of what the page is all about. Try
to use words that are relevant to your store content.
2. Keep it
Short
Always remember the shorter the URL the
easier to copy and paste and remember which is more useful. Avoid using
excessive keywords. Although search engines allow 1000 characters but only 70
characters will display in search engine results.
3. Minimize
numbers and symbols
Use words or phrases in the URL instead of
using numbers, symbols and punctuation.
4. Hyphens
separate best
When creating URL’s with multiple words in
the format of a phrase, hyphens are best to separate the terms.
5. Always
use lower case alphabets
Since URL’s can accept both uppercase and
lowercase alphabets, do not allow any uppercase letters in your structure as
lowercase searching dominates all the search engines.
6. Never use
nested sub directories
Using nested sub directories like
“…/dir1/dir2/dir3/page.html” makes the URL lengthy and complex.
What is page
title and how can it be made more effective?
Page title is the title that appears when the
cursor is hovered upon the tab in which the web page is open. Following are set
of rules that can be followed to make page title more effective:
1. Make it
relevant and short:
Title tags are concise and to the point. So,
make each word relevant to who you are and what you do. Although search engines
allow 120 characters in the title tag but only 70 characters will display in
search engine results.
2. Write
descriptive title tag:
Make sure the title tag effectively
communicates the topic of the page content. Avoid using single title tag across
all the pages and do not use vague titles like untitled or new page.
3. Include
your store name and domain:
The title tag is another way to display your
store name and domain and get your store noticed by search engines and people.
4. Include
keywords and phrases:
Use the most important keywords in the title
tags so that the store pages will be indexed properly. If each page of your
store focuses on a specific topic then be sure to use the keywords specific to
each page in the title tag. Don’t make them all the same.
5. Minimize
numbers and symbols:
Use words or phrases in the title tag instead
of using numbers, symbols and punctuation.
6. Don’t use
duplicate keywords:
Don’t repeat the keywords and write the
relevant content. Make sure you do not use the words that would make it read like
a sentence.
What is Meta
description and what is the right way to frame it?
Meta description is used to describe the web
page over the internet. It can be framed the right way using the following steps:
1. Describe
your page accurately:
Your description should be a depiction of
what users can expect to find on that particular page. It provides summary of
the page to users and the search engines. Make sure you describe it within 250
characters.
2. Use maximum
number of keywords:
Using keywords into your Meta description
tells the users and the search engines that it includes the content they are
searching for. Search engine first examine page titles, but if they still
cannot determine which site best addresses their needs, they then turn to the
most relevant page descriptions.
3. Use store
name and domain:
Make sure you use your store name and store
domain in the Meta description.
4. Do not
duplicate Meta descriptions:
Make sure you do not use the same description
across all the pages. If you duplicate the meta description content on all your
store pages then the search engine will assign lower ranking to the pages
assuming that the content is either not unique or its being automatically
generated.
5. Provide unique
description:
Avoid copying and pasting of entire
information in the Meta description. Do not write the description that has no
relation to the content of the page.
How can Meta
keyword be used to pump visibility?
To increase the visibility of a website or a
page over internet Meta keyword must be optimized the right way. Meta keywords
can be optimized using the following rules:
1. Use
relevant words or phrases:
Keywords you enter should be relevant to the
store pages and should contain the common words or phrases a user may search
with. Include the page name and make sure the keywords should not exceed beyond
1000 characters including comma and spaces.
2. Avoid
duplicate words:
Try to use different words with the same
meaning but do not repeat the words. If you duplicate the words then the search
engine will assign lower ranking to the pages assuming that the content is not
unique.
3. Begin
with important words:
Put the most important words or phrases in
the beginning of the list. Search engine searches the sites by examining the
keywords. Keep your store name and store domain in the beginning of the list.
4. Use comma
for separation:
Use “comma” (,) for separating two keywords.
Avoid punctuation and other special symbols in the keywords.
How to prevent
email getting into SPAM?
Following steps should be taken to prevent
mail from ending in SPAM:
- Check if your domain name has been
blacklisted.
- If you are using html, then html should be
well coded.
- Avoid using spam filtering words,
punctuation or capital letters message in your content/subject.
- Spam filters look to see how many messages
you are sending at a time.
- Encourage your receiver to add you as
friend or contact.
- Keep the length of your subject under 45
characters.
- Don’t use lots of colored fonts.
- Only use one exclamation point at a time!
- Avoid using the phrases "to
unsubscribe" and "to be removed" in your message body.
- If you want to deliver an important message
to multiple groups better use the ‘BCC’ function.
Most, if not all, email providers’ spam
filters penalize your domain or IP with a higher spam score (meaning there’s a
higher possibility of your emails going to junk folder) if they see that you
are sending emails to bad email accounts. A bad email account is an address
that doesn’t exist, has been disabled or has a full inbox.
What are
checklists before sending email?
Before pressing ‘SEND’ button ASK four
questions and if u get all your answers then only press ‘SEND’ button.
1. What is purpose of your email?
2. What action needs to result from your
email?
3. What supporting documentation needs to be
attached to your communication?
4. Have you successfully summarized your
email message in the subject line?
5. Check SPAM score (Mail check) and modify
your content as per score you received
6. Press send
How is image
optimization organized?
Following are steps to organize image optimization:
1. Use
keywords in the image description:
Using keywords in the image filename is important
for helping search engines determine the image relevancy.
2. Create
descriptive alt tag:
An alt tags is a way that search engines help
in determine that what your image is about. Search engines rely on captions
around the image, alt tag and file names.
3. Make sure
image matches the content for which it is uploaded:
The content surrounding the image should be
related to alt tags, image title and description. When these things align, it
helps search engines confirm that you’re not spamming and the image is
relevant.
4. Don’t use
duplicate keywords:
Don’t repeat the keywords and write the
relevant content. Your alt text and file names should be short and descriptive.
Make sure you do not use the words that would make it read like a sentence.
5. Save
images in one folder:
Store image files in a single folder instead
of saving image files spread out in numerous directories and folders across
your domain .This simplifies the path to your images.
6. Use an
Image Sitemap
An Image Sitemap file provides more
information to search engines about the images found at your store.
No comments:
Post a Comment