40 Factor of On page SEO Optimization / SEO Guide & Optimization Checklist 2017

On page optimization refers to all pursuits which you are able to do for your site 

for search engine rating making it search engine. Off page and On-optimization 

each are important for search engine optimization of website. Despite the fact 

that on page optimization is much less major as in comparison with off web page 

SEO but nonetheless it is absolutely essential for increase traffic, usability and 

search engine positioning.

Here is the ON page search engine optimization (40) checklist.

1) Perfect Keyword Research and Targeting
2) Creation of descriptive HTML Title tags with your keyword and Brand – one of the most important factors in SEO
3) Ensure title tag is less than 55-65 characters including spaces.
4) Ensure description tag is less than 150-160 characters including spaces.
5) Creation of Meta description tags of the page including tagged facts and structured data about the Page.
6) Creation of search engine friendly URL with relevant keyword or phrase with shorter length.
7) Creation of Meta Robots to allow the search engine to index the web page
8) reation of Meta Keywords Tags although not much considered by search engines.
9) Creation of <Language> meta tag If your site is language-specific,.
10) Use Canonical URL Tag to avoid duplicate content on your site from search engines indexing.
11) Optimization of Global Navigation Link Structure
12) Optimization of Breadcrumb Navigation Links Structure
13) Optimization of Alternative Link Structures
14) Ensure the use of three essential structures in site building i.e sequences, hierarchies, and webs.
15) Decision on percentage of internal links on a page
16) Decision on link location in Top menu, sidebar and footer.
17) Use of varied  anchor text in Internal linking
18) Decision on number of internal links within the content.
19) Use of no follow and do follow Links
20) Adding some outbound links on a page which has value to your site users.
21) Make analysis of website ability to support browsing by testing it interactively
22) Content optimization of Website
23) Checking Keyword repetition is done within reasonable parameters.
24) Checking Keywords placement on important locations of the page also known as Content Structuring
25) Ensuring optimum keyword density
26) Optimizing your sub- titles and proper use of header tags H1, H2 and H3
27) Creating keyword prominence, frequency and proximity
28) Use of Hyphens or underscore in keyword separation.
29) Use of image title and an “Alt tag”.
30) Check For broken links, 404 errors and dead links
31) Creation of Sitemaps in text, HTML, RSS, ROR and XML
32) Creation and Validation of Robots.txt File
33) Creation of 310 and 302 redirection by using .html access file
34) Optimizing your 404 page
35) W3C CSS validation, checking your cascading style sheets (CSS) and (x)html documents with style sheets
36) Google Analytics Account Set
37) Create RSS feed and display RSS feed on website
38) Create and Manage Google, Bing and Yahoo Webmaster Tool
39) Google page speed test to evaluates the performance of web pages
40) Google video sitemap generator

At last do not over optimize the page for your keyword or phrase. Try to make your page optimization keeping in view your users not the search engines. You must check that there should not be any hidden links or text. Do check clocking also.